ok first of all The New Generic Brand is about as far from the truth as we could get. Sorry we lied to you, you'll forgive us someday. Let's break this down: New: ok so there is nothing new about these ties. Each tie is made from 100% recycled ties made by all the top and bottom end tie manufacturers of the world. This is our way of saving the environment. We are keeping millions of ties out of landfills every year. According to some experts if the rate of tie consumpution continues at it's current rate, we will be able to add a 400 acre extension to Manhattan in just 3 years. No one wants a city built on a tie landfill, so we're here to save the future....ok actually a city built on ties would be really cool, but we'd still rather not. Generic: Again lies! There is not one thing generic about these ties. Each and every tie is a beautiful, unique, one-of-kind creation. No two are alike. Think of them like snowflakes or people that you can tie around your neck. Every item with The New Generic Brand label is a limited edition - numbered and signed by its maker. The New Generic Brand is based out of Hamtramck, Michigan - the city within the city of Detroit (AKA: Rock City, Motown, Motor City, The D). All items (unless otherwise noted) are created by Rachel Timlin in her one-woman-sweatshop-studio-operation.
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