The new generic brand is about a lot of things, but it's mainly about this: your hotness. We know that you are one hella-fine walking mojo-machine who oooozes the kind of sexual energy that most pop-stars wish they could pay a million dollars for. You turn heads when you walk down the block. Super models open doors for you. And most importantly people think your tie is really clever. Send us some pics of you looking so-good in that NGB tie and we'll post them here for the world to behold your hotness, Grrr Baby, Yeah!

Joseph is so hot his tie follows his every move	his and her HOTNESS
ties are for chics	don't hassle the Hoff
it's hot to not listen to your tie.	would you like a side of hotness with that?